Skip to main content
The coaching operating system

Run your entire coaching business in one place.

TrainerDNA gives independent online and hybrid coaches one system for clients, workouts, nutrition, habits, check-ins, calls, messaging, payments and growth — with a mobile app your clients actually use every day.

Access is currently by approval. · We onboard coaches in small groups.

trainerdna.app
Illustrative demo dataTrainerDNA coach workspace showing today's priorities, client activity, check-ins and revenue
TrainerDNA client app home screen with today's workout and nutrition plan

Coach workspace on the web. Client experience on mobile. One connected system.

  • Early access by approval
  • Founder-led onboarding
  • Coach web app + client mobile app
  • Built for independent online and hybrid coaches
What TrainerDNA is

Built for the coach. Designed for the client.

TrainerDNA is an all-in-one coaching operating system for independent online and hybrid coaches. You get a full web workspace to run the business and deliver coaching. Your clients get a mobile experience that keeps them training, eating and checking in.

For the coach

  • One workspace for every client, program and payment
  • Daily priorities instead of scattered notes and DMs
  • Repeatable delivery so quality does not drop as you grow

For the client

  • A mobile app with today's workout, nutrition and habits
  • Simple check-ins, progress photos and measurements
  • Direct messaging and call bookings with their coach
Connected tools

Your coaching stack, connected.

Bring payments, scheduling, communication, health data, and client workflows together through TrainerDNA — with permission-based connections you control.

TrainerDNA

Your coaching hub

Stripe — LiveLive
Google Calendar — LiveLive
Instagram — LiveLive
Facebook — LiveLive
Zoom — PlannedPlanned
Google Meet — PlannedPlanned
Apple Health — PlannedPlanned
Health Connect — PlannedPlanned
Oura — PlannedPlanned
Fitbit — PlannedPlanned
Garmin — PlannedPlanned
MyFitnessPal — PlannedPlanned
Strava — PlannedPlanned
TikTok — PlannedPlanned
YouTube — PlannedPlanned
Live · Available todayIn validation · Validation in progressPlanned · On the roadmap

Only tools marked Live are connectable today. Everything else shows where the ecosystem is heading.

Take TrainerDNA with you.

Mobile access for iOS and Android. Coaches work from the web app, clients train from their phone.

iOSAndroid
App Store and Google Play availability is announced when public store listings go live.

Google Calendar

Live

Sync coaching calls and scheduled client touchpoints.

Stripe

Live

Keep payment status and revenue signals visible.

Meta

Read-only

Connect Facebook and Instagram account signals.

Your data stays in your control.

  • ✓Connect only what you choose
  • ✓Disconnect supported connections at any time
  • ✓Provider authorization flows
  • ✓Clear data-deletion controls

Third-party product names and logos belong to their respective owners. Their appearance does not imply endorsement or partnership.

How it works

The daily coaching loop, in one system.

Coaching is a loop, not a checklist. TrainerDNA keeps every turn of that loop connected so nothing gets lost between apps, spreadsheets and chat threads.

01

Plan

Build programs, nutrition targets and habits, then assign them to the right clients.

02

Execute

Clients train, log meals and habits, and complete sessions in the mobile app.

03

Review

Check-ins, progress photos, adherence and metrics land back in your workspace.

04

Adjust

Update programming, nutrition and coaching notes, then push changes straight back out.

Coach command center

Open one screen and know exactly what today needs.

  • Today's priorities: overdue check-ins, missed sessions, unanswered messages
  • Client list with status, adherence and last activity at a glance
  • Lead and onboarding pipeline from first enquiry to active client
  • Payments, subscriptions and outstanding invoices in view
trainerdna.app
TrainerDNA coach workspace assigning a workout to a client's coaching calendar
Client experience

An app your clients open every single day.

Everything a client needs to follow your coaching lives in one mobile experience, connected straight back to your workspace.

TrainerDNA client app home screen with today's workout, nutrition plan and streak
TrainerDNA client app workout screen with coach note and exercise list
TrainerDNA client app nutrition day with meals, calories and protein targets
  • Today's workout with sets, reps, loads and video guidance
  • Nutrition targets and meal logging
  • Daily habits with streaks and reminders
  • Check-ins with progress photos, measurements and notes
  • Messaging with their coach in the same place they train
Planning & calendar

Your coaching week, laid out clearly.

  • See sessions, calls and check-in dates on one calendar
  • Schedule consults and coaching calls without a separate booking tool
  • Automatic reminders so clients show up prepared
  • Plan weeks ahead and keep every client's schedule consistent
trainerdna.app
TrainerDNA client calendar in week view and month view with workouts, nutrition, habits and check-ins
Programming & nutrition

Deliver real coaching, not just check-ins.

Build training and nutrition once, reuse it across clients, and adjust it per person as results come in.

trainerdna.app
TrainerDNA workout builder with exercises, sets, reps and load

Workouts & programming

  • Reusable templates and program blocks
  • Exercise library with instructions and video
  • Sets, reps, load, tempo and progression rules
  • Per-client adjustments without rebuilding the plan

Nutrition & habits

  • Calorie and macro targets per client
  • Meal and food logging from the client app
  • Daily habits with streaks and accountability
  • Adherence visible next to training results
Business side

The business tools coaching apps leave out.

Payments & plans

Track subscriptions, one-off payments and outstanding balances alongside the clients they belong to.

Leads & onboarding

Capture enquiries, move them through your pipeline and onboard new clients with a consistent flow.

Messaging & follow-up

Keep client conversations in one thread instead of scattered across DMs and email.

Proof & testimonials

Collect progress results and permissioned testimonials you can reuse in your marketing.

Content workflow

Plan and organise the content that brings new coaching enquiries in.

Retention signals

Spot clients drifting on adherence or check-ins before they quietly cancel.

Your data, your control

Know what is connected and why.

Connect only what you choose

TrainerDNA should not require access to unrelated accounts or data sources. Use it with manual data first; connect services only when they help.

Understand every connection

Before you connect a service, you see what information will be accessed and how it supports the product.

Disconnect when needed

Supported connections can be removed from your TrainerDNA settings, and access can also be revoked from the provider.

Request data deletion

You can request account and personal-data deletion using the process described on our Data Deletion page.

Connected accounts stay permission-based.

TrainerDNA lets coaches connect their own social, calendar, and payment accounts so they can see useful business signals inside a private workspace. Connections use provider authorization flows, and TrainerDNA only uses the data the coach authorizes for the features shown in the app.

  • Facebook and Instagram data is used to confirm connected accounts and show read-only page/profile signals.
  • TrainerDNA does not post, publish, delete, comment, message, or modify Facebook or Instagram content through the current read-only integrations.
  • Users can disconnect supported integrations and request deletion of stored connection data.
  • Privacy Policy, Terms, and Data Deletion instructions are public and linked below.
Pricing

Priced by active clients, not paywalled features.

Every plan includes the full TrainerDNA platform. Pick the tier that matches the number of active clients you coach, not which features you can unlock.

Controlled early access. No card required to request access. Plans below are indicative and confirmed when your access is approved — no account is created without approval.

Starter

For solo coaches getting organized.

$29–$49/ month

Up to 10 active clients

Request access

Growth

Popular

For coaches actively scaling.

$79–$99/ month

Up to 50 active clients

Request access

Scale

For larger online coaching businesses.

$149–$199/ month

Up to 150 active clients

Request access

Enterprise

For larger teams or migration help.

Custom

Custom seats & onboarding

Talk to us

All plans include the coach workspace, client management, workouts and programming, nutrition and habits, check-ins, scheduling and calls, messaging, payments, proof and content workflows, and client mobile app access. Usage limits may apply to AI generation and advanced automation.

Founding access

Launching soon for early coaches.

Approved early coaches can get an extended first month or a discounted founding rate in exchange for product feedback and founder-led onboarding.

Founding access

Help shape TrainerDNA from the beginning.

TrainerDNA is being refined with a limited number of independent online and hybrid coaches who want one system for client delivery and the business around it. Access is currently granted by approval, early coaches get founder-led onboarding, and their feedback directly shapes the product.

We do not display testimonials, photographs, or client results without explicit permission.

FAQ

Questions, answered.

Still need help? Email support@trainerdna.com — we read every note.

What exactly is TrainerDNA?

TrainerDNA is an all-in-one coaching operating system for independent online and hybrid coaches. It combines client management, workouts and programming, nutrition, habits, check-ins, scheduling, messaging, payments and growth workflows in one platform, with a mobile experience for your clients.

Who is it built for?

Independent online and hybrid coaches who run their own client roster and want one system instead of a coaching app plus spreadsheets, calendars, chat threads and payment tools.

Do my clients get an app?

Yes. Clients get a mobile experience with today's workout, nutrition targets, habits, check-ins, progress tracking and messaging with you.

Can I use TrainerDNA alongside my current coaching platform?

Yes. TrainerDNA is designed to run your full coaching workflow, but you can keep an existing delivery platform during a transition and use TrainerDNA for the rest of the business.

Can I sign up right away?

Not yet. TrainerDNA is in a controlled early-access stage, so access is granted by approval. Submit a request and we will review it and reach out with next steps. Submitting a request does not create an account, and no card is required to request access.

How is pricing based?

Pricing is based mainly on the number of active clients you coach, not on locking features behind tiers. Every plan includes the full platform; usage limits may apply to AI generation and advanced automation. Early-access pricing is confirmed when your access is approved.

What happens after I request access?

We review requests in small groups so every approved coach gets direct support. If you are selected, you will receive instructions for setting up your TrainerDNA account, including your early-access terms.

Can I connect Stripe, Google Calendar, or social accounts later?

Yes. Connections are optional and you choose what to connect. You can connect or disconnect Stripe, Google Calendar, and Meta accounts at any time from your TrainerDNA settings.

What data does TrainerDNA access?

TrainerDNA only accesses information authorized through the services you choose to connect, plus the data you and your clients enter directly. The specific permissions and purpose are shown by the provider before each connection is approved.

Can I delete my account and data?

Yes. You can request account and personal-data deletion at any time using the process described on our Data Deletion page.

Does TrainerDNA sell my data?

No. TrainerDNA does not sell personal data. Full details are in our Privacy Policy, which is the canonical source.